Welcome to follow my page!

I am a Senior Lecturer and Team Leader in JAMK University of Applied Sciences, School of Business, Finland, teaching sport marketing and sport management in Sport Business School Finland. I am a Board member of the European Association for Sport Management (EASM) and a Board member of the Finnish Athletics Federation (SUL). My degrees are; BA with Honors from Coventry University Business School, United Kingdom, MSc from Jyväskylä University, Finland, and soon PhD. I have also accomplished the Pedagogical Studies for Adult Education in Jyväskylä University Faculty of Education. My research interest include Sport Entrepreneurship and Sport Management Education together with current researches on Sport Events and City Branding. My recent books are; International Sport Business Handbook, published by Routledge and Sport Business Intelligence, Case: WRC Finland, published with the Finnish World Championship Rally organizer. I work together with Finland’s Olympic Committee’s Research Institute for Olympic Sports in various research projects. I am an organizer of multicultural Sport management course and has been a visiting lecturer in several Sport Management Universities in Europe and in USA. In Spring 2019 I am a visiting Fulbright scholar in the University of Florida.


Aila Ahonen

Passion for Sports

If I’m not working, I do sports. My passions are Track & Field and Basketball.

I have coached Track & Field for several years but had to give it up due to other commitments. I have completed the Finnish Athletic Federations qualifications as a youth coach. Nowadays  I still practice t&f and basketball myself, mainly just to keep in shape but sometimes I have got myself event to compete.

I like to watch all sports, partly due to my profession but also out of interest. Sport events are our business school’s research area as well and we have conducted different types of research over the years for many sport organisations and event organisers.


Blog from Florida


If you wish to discuss any matters in relation to my work in sports, please contact me! You can also check my profile in LinkedIn.

Me and my team in JAMK are happy to help sport organisations to develop their performance with research, or if you have an internship place to offer our students, let us know.

The best way to reach me is to send an email: aila.ahonen(at)