Welcome to follow my page!
I am a Senior Lecturer and Team Leader in JAMK University of Applied Sciences, School of Business, Finland, teaching sport marketing and sport management in Sport Business School Finland. I am a Board member of the European Association for Sport Management (EASM) and a Board member of the Finnish Athletics Federation (SUL). My degrees are; BA with Honors from Coventry University Business School, United Kingdom, MSc from Jyväskylä University, Finland, and soon PhD. I have also accomplished the Pedagogical Studies for Adult Education in Jyväskylä University Faculty of Education. My research interest include Sport Entrepreneurship and Sport Management Education together with current researches on Sport Events and City Branding. My recent books are; International Sport Business Handbook, published by Routledge and Sport Business Intelligence, Case: WRC Finland, published with the Finnish World Championship Rally organizer. I work together with Finland’s Olympic Committee’s Research Institute for Olympic Sports in various research projects. I am an organizer of multicultural Sport management course and has been a visiting lecturer in several Sport Management Universities in Europe and in USA. In Spring 2019 I am a visiting Fulbright scholar in the University of Florida.